Word-of-mouth network is the Internet social network of media and social development of the product. As a broad participation of Internet users and a high degree of freedom of the electronic word-of-mouth, word-of-mouth network has been involved in the field of consumer activities, including commercial almost all social spheres. Caomin word-of-mouth network of a cooperative force, but it is also a double-edged sword, the network cultural and social environment have been constructive and destructive dual role.

Word-of-mouth network is the Internet social network of media and social development of the product. As a broad participation of Internet users and a high degree of freedom of the electronic word-of-mouth, word-of-mouth network has been involved in the field of consumer activities, including commercial almost all social spheres. Caomin word-of-mouth network of a cooperative force, but it is also a double-edged sword, the network cultural and social environment have been constructive and destructive dual role.